As a kind of commodity packaging, gift packaging box must achieve the basic functions of packaging, that is, to protect commodities, transmit commodity information, and promote commodities.
The gift packaging box should also convey the emotional exchange information between people and improve the positioning of gifts. It is a medium for the system of human emotional communication and a bridge for mutual love.
Gift boxes are used by companies to package products for various festivals to achieve the purpose of promotion, so gift boxes are crucial to product appreciation and sales. Gift boxes are divided into paper gift boxes, wooden gift boxes, plastic gift boxes, transparent plastic gift boxes, aluminum gift boxes, and tin gift boxes according to their materials. According to the product type, it can be divided into tea gift boxes, local specialty gift boxes, etc
People rely on clothes, beauty depends on makeup All kinds of products and commodities are the same. In addition to good quality, they also need to have appropriate, tasteful and exquisite packaging. Especially in the brand era, gift boxes and packaging not only have the function of storage, freshness and moisture-proof, but also have the function of beauty to improve brand awareness and added value. It can be assumed that in today's commodity economy era, when final consumers choose products and commodities, In addition to focusing on products, we will also pay attention to the external packaging of products For example, in tea, local specialties, bird's nest, cordyceps sinensis and other products suitable for making gifts, a customized and tasteful eye-catching product packaging gift box can not only make consumers like to increase sales, but also make commodities appreciate several times. Gift packaging boxes can achieve the purpose of improving tea brand awareness and increasing product added value
With the deepening of China's reform and opening up, international exchanges are increasingly frequent, international political, economic, cultural, sports, business, religious activities are increasing, and the packaging requirements for products are becoming increasingly high. The extended packaging industry as a supporting industry is becoming increasingly mature, showing a broad development space and market prospects.
Gift boxes have a wide range of application products. As a country of etiquette, China has always advocated "coming and not going". The gift market alone has a huge market capacity and growth space. According to conservative estimates, China's annual gift consumption exceeds 60 billion yuan. With China's accession to the WTO and its successful bid for the Olympic Games, as well as the improvement of people's living standards, the gift market will maintain a stable and rapid growth for a long time. It can be seen that the space of gift box market is very broad.
