With the continuous recognition of product differentiation, packaging design has become the focus of product marketing. As more and more products are added to retail and e-commerce, packaging design is considered as a way to stand out. The package contains many different elements, such as structure, text, pattern, color and other gift boxes. However, when people focus on structural design, patterns, colors and other aspects, fonts are often ignored. However, if the font and layout are properly selected, it can help the product design a unique product packaging.

Font typesetting plays a vital role in design and information transmission. It is an important part of creating personalized products and can shape the product image in the minds of consumers.

What is font? Typography, at the basic level, is the arrangement of characters. Its design goal is to make the text clear, easy to understand and visually attractive to attract customers.

Layout design plays a very important role in packaging design, because it can form a unique impression of products in the minds of consumers. When considering typesetting, we need to consider whether the words in the package are easy to understand and whether they can help customers make purchase decisions when shopping.

The fonts used in gift boxes are generally divided into two types, one is serif, the other is sans serif. The base refers to different thicknesses from the beginning to the end, with obvious strokes. This type of font is very elegant in appearance and highly decorative. For example, our common Song typeface is serif typeface. In contrast to the sans serif, the sans serif murals have the same thickness and no pen strokes. For example, Microsoft Yahei belongs to the sans serif. Of course, different font types can be used in different areas of the same packaging box. For example, the logo on the front of the packaging box uses a kind of non serif body, and the serif body is the product description on the back of the packaging box. For the same region or the same information, avoid using multiple fonts, which will make people feel confused visually and unprofessional.

When choosing font packaging, we should first consider what the purpose of this product is to achieve, as well as your audience, etc. This will help narrow the font selection range and select the font suitable for your product.

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