The customized color printing carton starts with the trademark, pattern, color, shape, materials and other components. On the basis of considering the characteristics of the commodity, it follows the basic principles of brand design such as commodity protection, commodity beautification, ease of use, and combines and coordinates various design elements to form a good packaging design. From the perspective of marketing, Brand packaging pattern and color design are important factors that emphasize commodity individuality, and personalized brand image is an effective means of promotion. So let's understand the basic principles that color box customization needs to follow

The commodity image, text and background configuration in the customized design of color box must be centered on attracting customers' attention and directly sell the brand. The stimulus of packaging design to customers is often more specific, stronger, more persuasive and faster than the brand name. Basic principles of color box customization:

1. The customized form and content of color boxes are consistent with each other, and they are specific and distinct. The product itself can be seen from the packaging.

2. Customized color boxes must fully display the goods. There are two main ways. One is to use real color photos to represent the commodities. This is very popular in food packaging such as chocolate, candy and canned food. The vivid color photos show that the mixed color, taste and shape make people salivate; The second is to directly display the commodity itself. Transparent packaging is very popular in food, textiles and light industrial products.

3. Customized color boxes need specific and detailed text descriptions. The packaging pattern contains specific descriptions of product raw materials, preparation, effect, use and maintenance, and if necessary, a concise image should be added.

4. Customized color boxes emphasize the image and color of commodities. They not only fully display the inherent color of commodities through transparent packaging and color photos, but also display the image and color of more kinds of commodities, causing consumers to reflect like signals, so as to quickly understand the contents of packaging through color.

There are many ways to customize. First, materials are needed for carton customization. Generally speaking, the materials are paper towels and corrugated cardboard. Paper towels are available in white and cowhide. There are five kinds of A-E corrugated board. Custom made cartons usually have one hole, two holes and three holes. In short, there are a lot of details that need to be known in advance.

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