To a large extent, gift boxes are used to promote and beautify commodities and improve the competitiveness of commodities with their beautiful shapes and decorations. They are one of the important means of transforming products into commodities. They become an important link between products and consumers, and between selling and buying.
Gift box printing is not only an art, but also a perfect embodiment of the value of goods. Especially today, with the rapid development of knowledge economy and information science, national culture, regional culture, and Chinese and Western cultures blend and collide. Gift paper printing represents not only beautiful artistic works, but also close to the market, catering to the market, and guiding consumption, The multiple functions of meeting people's material needs and spiritual enjoyment of commodity packaging have become increasingly prominent.
In order to promote sales, packaging design must first attract the attention of consumers, because only the goods that attract the attention of consumers are likely to be purchased. Therefore, the packaging should use novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, and distinctive materials to make the packaging have a striking effect, so that consumers will have a strong interest when they see it.
The peculiar and novel shape can attract consumers' attention. For example, wine bottle modeling is generally cylinder based, and some wine bottles are designed into complex anchor or human body shapes by imitating modeling, which will be very prominent and beautiful in a batch of wine bottles with cylinder and cuboid shapes.
The beauty of color is most easily felt by people. Some marketing scholars even believe that color is the factor that determines sales. They found in long-term market research that some colors, as the packaging of products, will make products surprisingly difficult to sell, and gray is one of them. They believe that this is because gray is difficult to attract people, and it is naturally difficult to generate the impulse to buy. They proposed that red, blue, white and black are the four major sales colors, which was found when making and comparing the images of red, blue, white, black, green, orange, yellow and brown. Take red as an example, it has the most images, and is the image of the sun, fire, blood and other images that have the most powerful relationship with life. Therefore, red is the most exciting. Blue, white and black are also closely related to the sun, which is always high above the blue sky. As soon as the sun goes down, it gets dark. When the sun rises again at dawn, the sky in the east will become white. These four colors are important colors that dominate our daily life rhythm. As sales colors, they can arouse consumers' interest. This analysis is reasonable. Patterns work in combination with colors. The carton of "Xuelian" cashmere sweater is soft light green, and the white Xuelian flower pattern protruding from the box is particularly elegant and eye-catching. There is a brand with antique black patterns on the red background outside the bottle of "Ancient Wine of the Western Han Dynasty", and four strong and dignified black seal characters "Ancient Wine of the Western Han Dynasty" on the withered grass yellow background of the packaging box, like an old man telling a long story, its unique style is very attractive in a row of colorful wine bottles.
