Hawthorn gift box: gift box, also known as manual box, is actually the packaging box for gifts. Here, the definition of gift box is the jargon in the packaging industry, usually referring to cardboard packaging boxes, such as: heaven and earth cover, magnet flip box, pull box, etc. These are the box type names often mentioned by many families, which are more popular, The industry name is: heaven and earth box, book box, drawer box, etc. We can know whether the customer knows something from the box type name and material name described by the customer? Material: cardboard (gray board), white cardboard (single pink card, single copper paper) PS: the industry name in brackets, of course, there are many, which is not our focus today.

Today's theme is: gift box surface technology. Common technologies include: color printing, hot stamping, UV, embossing, etc.

A designer once told me that design does not need to understand how surface technology is made. Of course, this sentence is correct. Designers who do not understand the production process can also design beautiful packaging effects, but I want to say that good designers must understand the production process.

Why do you say that?

The designers of most design companies do not understand the production process. The packaging effect they design is very gorgeous, which can be said to be luxurious, because they can charge high fees, and the company needs to make profits understandable.

In the market, tea boxes, moon cake boxes and wine boxes charge high fees for packaging design, at least tens of thousands, even more..

However, as a professional designer, it is necessary to understand the process. The designer who talked to me before did not understand the process. He could only say that he knew these processes, but did not know how they were made.

This can be seen from his design concept, surface technology and material matching scheme. I will give examples later. From the visual point of view, design can be divided into: plain, simple, dazzling, colorful, etc. For example, the logo printed on kraft paper of Xiaomi mobile phone packaging box, which was popular in the past few years, is plain and simple; The same hot mask box is relatively colorful, such as gold and silver card color UV printing.

From the high-end process, it can be divided into: low simplicity, light luxury, extreme luxury, etc.

Simple design style includes kraft paper printing monochrome logo, black cardboard hot stamping monochrome logo, etc;

Luxury items include touch paper hot stamping logo, white cardboard embossed pattern, color printing local UV, etc;

There are gold and silver card color UV printing, white card paper color printing+hot stamping+UV+embossing, etc.