Nut carton: internal and external packaging echo to optimize cost control

As we all know, there are a wide variety of dried fruit preserves, and the production techniques are diverse. The products of the old farmers in the orchard cover nearly one hundred types of dried fruit preserves, such as walnuts, almonds, cashews, pistachios, hazelnuts, summer magnolias, blueberries, prunes, cranberries, and so on. Pine nuts alone can be classified into many categories, such as open-end pine nuts, pine nuts, and hand peeled Pakistani pine nuts.

In the communication with the brand side, it is not realistic to design a separate package for each product - this will undoubtedly increase many additional costs, and the result will inevitably be passed on to consumers, which will also weaken the market competitiveness of the product. Through communication and analysis, we believe that when target customers shop online, they are most concerned about the quality of the product itself while seeking convenience.

After discussing with the brand side, we chose the design of unified packaging and the form of self-adhesive labels to distinguish different foods in the future. It can not only allocate costs to quality control, quality and other fields to a large extent, but also form a unified brand image, enhance consumers' awareness of the brand and deepen consumers' impression of the product.

Advertising psychology tells us that 70%~80% of the information obtained by human beings comes from vision, and the reproduction of the color of the commodity itself in the packaging color can bring consumers the association of the same kind of things. Therefore, in the process of selecting the main color of brand packaging, considering the simple, green and healthy brand characteristics of the old farmers in the orchard, we chose grass green, which has the industry attribute of the brand and the main color of the brand logo. In addition, the combination of grass green and white space in the main screen will also give consumers a fresh and healthy feeling.

The design focus of the packaging pattern is the combination of various dried fruits and candied fruits. In terms of photographing objects and combination, we try to highlight the purpose of the brand's "global feast of beautiful fruits" with plump and bright product objects to enhance the richness and appeal of the products.

Finally, we use grass green as the main color, combine fruit forest and green leaves, integrate different product elements, and reorganize them. During this process, we strengthen the dominant position of the product by leaving a large area of white space, which not only meets the packaging needs of a variety of different product elements, but also brings consumers a sense of visual hierarchy, coordination and appeal. In terms of material, we have selected a three-layer composite aluminum foil bag, which has good functions of moisture resistance, barrier, light protection, penetration resistance and beautiful appearance.